The UK has a lack of maths skills and enthusiasm for the subject. A series of educational journals aimed at children aged 8-12 aims to spark interest in maths.
Each issue is themed and the content does not follow curriculum. Instead it covers history, games, questions and interviews. The visual style is illustrative and playful.
A project to rebrand a product category, cat food is a category with little variation and innovation. The product targets a younger, urban, male audience.
The City Cat game app embraces the adventurous nature of cats and also appeals to the young target market.
Ambient media would be the method of advertising the product. Appearing at street level seemed the most appropriate solution whilst potentially creating a buzz locally and online.
A set of stamps to celebrate letter writing and to entice the sender to post a letter. The circle suggests a cycle, like a correspondence between two people.