UCF Graphic Design 2012
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Helen McFarland

helen_mcfarland@hotmail.co.uk – 07912759234 – helenmcfarland.co.uk


One Flew Over The Cuckoo’s Nest

These book jacket designs use photography to communicate key themes within the book such as the controlling, mechanical hospital ward environment and the power struggle between characters.





Asda Gro Kits

Reinterpretation of grow your own food products for Asda, targeting a student audience. The gro kit series encourage users to reuse found objects to pot the seeds and soil included.

The gro kits would be hung appropriately on versatile display units around Asda i.e. the lettuce kit would be positioned by the salad section and the chilli peppers down the Mexican aisle.





Codswallop and Claptrap: Exploring the English Language

Experimental type compositions have been used to show lexical variations across England within this BBC Book, named “Codswallop and Claptrap: Exploring the English Language”.

Promotional campaign material for an invented BBC Radio 4 documentary series exploring the English Language. The posters would span public transport spaces across London.

Imagery adapted from the “Inspirational Sayings” section of the BBC Book were positioned on the London tube escalator LCD screens and would appear to be written as commuters travel down the escalators.


all work © 2011/12 respective students | Site designed by Henry