UCF Graphic Design 2012
Random

Lauren Tooze

lauren.tooze@hotmail.co.uk – 07790525395 – www.laurentooze.co.uk


ISTD: Four Minutes, Thirty-Three Seconds

The brief asked for a typographic representation of my own performance of John Cage’s famous composition: I looked at meditation and the shift from a chaotic to calm mind.

I created a book introducing people to meditation, with a unique poster transcript of my performance inserted in it. Delicate pages and a calm layout encourage slow reading.

The poster series consists of my thought processes for the duration, with the placement of words randomly generated to reflect the indeterminacy inherent in Cage’s piece.





Clever Clothing Company

Hand-lettered logo for a clothes-recycling initiative. The stamp system means that any scrap paper can be used to create hangtags, and recycled paper bags can be branded.





One Hundred Years of Solitude

Book jacket design for the Penguin Design Awards. A gold ink spread represents recurring themes in the book: alchemy, trees, life, violence, growth and a complex family.





Grimm’s Fairy Tales

Book cover for Jacob and Wilhelm Grimm’s classic collection of fairy tales. The title and borders were linocut to reference traditional folk woodblock art.


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